James A. Baker
Business Development Strategist-Activist / President and Founder
Jim Baker can best be described – from a business standpoint – as simultaneously an analytical-creative thinker and a man of action. He is expert at attracting and retaining customers and clients. Further, he is adept at coaching those skills at the individual and team levels for creating client-centric organizational behavior.
He excels at helping companies generate and maintain loyal customer relationships. He prides himself in his ability to quickly identify a company’s true “unique selling proposition” and to use it to build an outstanding market recognition strategy. With the guidance of his client companies, he quickly absorbs behavioral patterns of a company’s customer market and builds “action systems” for creating long-term and satisfying business relationships. The net results include loyal customer behavior, natural lead generation, customer referrals, repeat business, and client-network development.
With 30 years of experience across various facets of both the real estate and financial services industries in Central Texas, Jim has developed a deep understanding of the process for selling intangibles and other customer-service intensive products and systems. He has recognized a broad need for the improvement of the “customer experience” in nearly all industries and the opportunity for the domination of any particular market by taking well-planned steps to engender customer loyalty.
Jim’s passion is now to champion the success of his client companies in achieving such results for themselves.
Jim holds a Master of Business Administration degree (MBA) from The University of Texas at Austin with focus in finance, real estate, and marketing along with a Bachelors of Science in Psychology. He is a graduate of the Dynamics of Personal Leadership program, a member of Real Estate Council of Austin, a member of the local Certified Charter Investment Member (CCIM) chapter, the President of the Wilbarger Creek 2 Municipal Utility District and an active volunteer Dad to the Boy Scouts of America. In 1999 Jim was honored by being chosen to the National Retirement Plan Committee of New England Financial and achieved Million Dollar Roundtable status for outstanding sales results. Jim has been actively promoting and selling products and services since the age of 17 and has won numerous sales awards.
Email: Jim.Baker@revenuerising.com
Cynthia A. Baker
Management, Public Relations and Marketing Communications
Cynthia Baker’s management expertise developed over her 17 years of experience in supervising all aspects of sales, operations, advertising and marketing for multiple offices of a Fortune 500 company. During her tenure, she successfully led her regional team to increasing and then maintaining their group revenue at $1.5 million annually.
Cynthia is President and Founder of Accolades Public Relations, a results-oriented communications firm committed to progressive strategies in public relations and marketing. The firm’s mission is to set the standard in what carefully executed public relations and communication strategies can do for sales, lead generation and the bottom line of ROI. Accolades’ team of public relations specialists practice a blend of traditional public relations along with optimized PR and social media.
Cynthia clearly understands the needs of her clients to have their value proposition publicized correctly to their target audiences. She has led successful public relations and marketing communications campaigns in the fields of law, business, health services, finance and education. Her keen interest is to promote her clients through coherent strategies, which include corporate messaging, strategic planning, media relations, direct marketing and online promotions. She also uses negotiation and communication skills to create strategic alliances and grow company opportunities.
Cynthia holds a Master’s Degree in Educational Psychology and Bachelors in Speech and Communications and in English from The University of Texas at Austin. She has taught the well-respected Dynamics of Personal Leadership program. Cynthia is a co-founding member of the Social Media Club and a member of the Austin Association of Corporate Growth.